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BMW SNUG Concept aims to create a sense of community

BMW SNUG is a concept which aims to create a sense of community: a simple, fun object. It is designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings. This multiplicity of emotions gives birth to an intention of self-expression able to make well-being and happiness blossom, trying to recover the values which are otherwise slowly vanishing in our world.

BMW Snug Concept has been highly appreciated by BMW. The vehicle was designed by Hungarian designer David Raffai. so the car is alse designed to have changeable graphics along the side of the vehicle to customize it, and take advantage of greener technologies, such as hydrogen fuel cells.