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Ford 021C concept is universally design

By luanpa in | January 2, 2010 | (2) Comments

The Ford 021C urban concept vehicle was created by a group of consumers who are mostly too young to currently own a car. Aged 21 years and under, these consumers are highly brand literate, extremely technologically aware, and want quality products which express their individuality.

The Ford 021C by Marc Newson combines clean, simple shapes and forms with innovative packaging ideas and clever technology. Conceived as stylish urban vehicle, the 021C is built around elements of Ford’s next generation small car platform. Although shorter overall than Ford’s acclaimed city car, the Ka, the 021C rides on a 2485mm wheelbase.

Compact yet roomy, the 021C has been designed to be easy to live with thanks to ingenious features such as rear hinged rear doors, swivelling front seats, a slide out luggage tray, and push button four speed automatic transmission. Constructed from carbon fibre, the exterior features clean, simple shapes and surfaces with minimal decoration. The cabin is set back slightly on the body to give the 021C a classic sedan proportion which complements carefully designed details and striking single lamp front and rear graphics.The carbon fibre exterior features simple shapes and clean surfaces with no superflous decoration. The doorhandles, for example, are simple aluminium buttons surrounded by a translucent plastic ring which is illuminated as the remote central locking is activated.

ford 021C concept car

ford 021C concept car

The glasshouse is light and airy, with thin pillars all round and clamshell door frames to ensure the widest possible apertures. The front and rear views of the Ford 021C are dominated by single light lenses and a wrap around bumper.

The front seats, built by prestigious Italian furniture manufacturer B+B Italia to Marc Newson’s design, appear one piece, but the squab pivots inside the backrest to allow adjustment. The entire dash panel can be moved – along with the steering wheel – on its vertical axis to allow for different height drivers. The twin Ikepod instrument dials in the centre of the dash can be rotated in their sockets via a joystick control to the optimum position. The interior is finished in a startling combination of orange, silver and white and features a variety of textures and materials, including aluminium and rubber. Virtually every element, from the specially woven carpet to the analogue instruments made by the Ikepod Watch Company, has been designed by Newson.

The Ford 021C is powered by a 1.6 litre Ford Zetec-SE engine driving the front wheels through a four speed automatic transmission. Gear selection is via push buttons on the specially designed steering wheel. Front suspension is MacPherson strut, while at the rear is an innovative and compact double wishbone system which features horizontally mounted coil springs and dampers. Brakes are disc all round, and large 16 inch wheels fitted with bespoke graphite coloured Pirelli tyres give the 021C a sporty stance.

Every element of the Ford 021C has been designed by Marc Newson, apart from the mechanical and electrical systems. Newson even designed the instrument panel graphics, all the switches, the wheels and the tread on the specially produced Pirelli tyres. “It’s easily the most comprehensive design job I’ve ever done,” he said. “It was like designing 500 products at once.”

Newson, who owns a classic Aston Martin DB4 and has designed everything from glassware to furniture to restaurant interiors, said he wanted to design a car that wasn’t intimidating. “I wanted to create a car that was light, likeable and fun,” he said.

“Ask children to draw a car and they’ll draw something like this, so in many ways the 021C is a familiar and comfortable object,” Newson said. “But it doesn’t use many typical automotive design cues, and while it does incorporate some interesting technology, it’s not technology used simply for the sake of it.”



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2 responses to "Ford 021C concept is universally design"

  1. Silvia says:

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  2. Silvia says:

    I am always excited to visit this blog in the evenings.Please churning hold the contents. It is very entertaining.