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Kia Unveils Ray Plug-in Hybrid Concept

By luanpa in | February 19, 2010 | Comments Off on Kia Unveils Ray Plug-in Hybrid Concept

Kia Ray plug-in hybrid concept was shown at the 2010 Chicago Auto Show, I had published one psot about it, but I didn’t got any photos and detials. Now I will show you the most photos and detials.

This 2010 Kia Ray Plug-in Hybrid Concept is based on the Kia Forte platform, introduces a lower profile of hybrid vehicles concept which is carried out in EcoDynamics philosophy of a curvaceous shape with innovative fuel-stretching and emissions-cutting technologies.

Kia Ray Plug-in Hybrid Concept is powered by an all-aluminum 153-horsepower Gasoline Direct Injection (GDI) 1.4-litre engine it does make one horsepower more than the 1.6-liter in the Hyundai. The Ray also has a smaller 78 kilowatt electric motor compared to the 100 kilowatt unit in the earlier car. Moreover, the custom-designed low-rolling resistance tyres with a hexagon pattern in narrow 20-inch (195/50R20) construction also contribute to improve efficiency.

The Kia design team under Peter Schreyer has put a lot of emphasis on the aerodynamics of this concept, giving it a longer tail and, thanks to its four-inch lower roof, a smaller frontal area than the earlier Hyundai concept. The aero number will also benefit from narrower tires, with the Kia rolling on 195/50R20 tires compared to the 245/40R20 rubber on the Hyundai. The Ray rides on the same 106.3 inch wheelbase as the Hyundai Blue-Will PHEV concept but the overall length is four inches  greater. The bottom line is that Kia claims 202.3 miles per gallon equivalent when driving in electric only mode and 77.6 mpg when running in hybrid mode. The 746-mile driving range will easily exceed all but the toughest bladders. According to Fedorak, “Hybrids are in Kia’s immediate future but I’m not sure about plans for PHEV.” A Forte hybrid was recently launched in Korea so that model is a possibility as is a hybrid version of the mid-sized Cadenza when it arrives in North America next year.




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